Web browsers only show the secure indicators for SSL Certificates signed by a trusted CA, like SafeSSL. To become a trusted CA, a company must comply with and perform regular audits for the security and authentication process standards established by the leading browsers. When a trusted CA issues a certificate to an organization the browser will recognize the certificate as legitimate The browser lets the user know that the website is secure, and the user can feel safe browsing the site and even entering their confidential information.

An SSL Certificate is a small data file leveraging this security protocol to serve two functions:

Authentication

SSL Certificates serve as credentials to authenticate the legitimacy of a website. Certificates are issued to a specific domain and web server after a Certificate Authority performs a strict vetting process on the organization requesting the certificate. Once issued the certificate provides information about the identity of a business or website and authenticates that the website they are on is a legitimate business and any information submitted will be secured.

Secure Data Communication

When SSL is installed on a web server, it enables the padlock to appear in the web browser and activates the HTTPS protocol to secure the connection between the web server to a browser. It does this by using encryption algorithms to scramble the data in transit into an undecipherable format that can only be read with the proper decryption key.

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Types of SSL Certificates

Secure Socket Layer (SSL) and Transport Layer Security (TLS) are security protocols that enable secure communications between two machines. An SSL certificate is a small data file leveraging this security protocol to serve two functions.

Domain Validation SSL Certificates

DV certificates provide the quickest, easiest and most cost-effective way to receive industry-standard encryption. These certificates require proof of ownership for the domain being secured and can be issued within minutes. Once installed the DV certificates show trust indicators in browsers like the padlock icon and enables HTTPS. Since the legitimacy of the organization isn’t vetted, DV certificates are only ideal for internal sites, test servers and test domains.DV certificates provide the quickest, easiest and most cost-effective way to receive industry-standard encryption. These certificates require proof of ownership for the domain being secured and can be issued within minutes. Once installed the DV certificates show trust indicators in browsers like the padlock icon and enables HTTPS. Since the legitimacy of the organization isn’t vetted, DV certificates are only ideal for internal sites, test servers and test domains.

Organization Validation SSL Certificates

OV certificates are a level above DV. To receive OV certificates, it’s a must that the organizations prove they own the domain they wish to secure and that they are a legally registered business. It verifies the authenticity of the organization and its legitimacy which adds an additional layer of trust. OV certificates also provide a dynamic site seal which displays the validated company information to a site visitor, along with the HTTPS and the padlock icon. These certificates can only be issued to a registered organization but not individuals which makes it more suitable for public-facing websites.

Extended Validation SSL Certificates

EV certificates are the highest form of SSL Certificate in the market and of industry standards for business websites. In addition to the trust indicators provided by DV and OV certificates, EV certificates activate the green address bar in web browsers, the most recognized symbol of a secured website security that earns consumer trust. When a website is enabled with the green bar it is instantly recognized as a legitimate site and safe to submit confidential data, such as credit card or customer login details. To receive an EV certificate customers must complete the same level of authentication for an OV certificate but also go through a stricter vetting process performed by a specialist. Because of the additional validation requirements, EV certificates typically take 1-5 days to be issued, however by opting for a higher value EV certificate is more organizations are benefiting with a trusted website that leads to consumer confidence and more online conversions.

Why SSL is important?

Here are some Key benefits of using an SSL Certificate;

SSL Protects Customer Data

On installing SSL, every bit of information is encrypted as its core function is to protect and secure server and client communication. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against hackers and skimmers. The certificates are issued only after the CA verifies your authenticity as it only provides its certificates to genuine businesses, therefore helps earn your customers trust.

Boosts Website SEO Rankings

In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. This shows a strong correlation between HTTPS and higher search engine rankings. So in-order to boost your rankings and appear to be on Google’s first page, you should consider getting an SSL certificate.

SafeSSL Protects from Phishing Attacks

If your business accept online payments, you should know about the PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI). Thus making SSL essential.

Increased Customer Trust and Revenue

SSL Certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.